The Fivetran data models for Shopify Holistic Reporting easily combines Shopify and Klaviyo data into analytic-ready models, helping analysts create a rich portrait of customer personas for marketing and much more.
Last year, we discussed how 2020 had been a year of adaptation, both to the new business challenges that came about by the pandemic and to the behavioral changes in all individuals. In 2021, adaptation gave way to adoption: of new technologies to better cope with business needs, of data-driven processes that guide product development, and guidelines for digital-first collaboration across teams with varying degrees of remote availability. What is there to 2022 that will make our heads turn?