As anyone running modern data applications in the cloud knows, costs can mushroom out of control very quickly and easily. Getting these costs under control is really all about not spending more than you have to. Unfortunately, the common approach to managing these expenses—which looks at things only at an aggregated infrastructure level—helps control only about 5% of your cloud spend.
Learn how data integration is the key to a mature analytics practice and more
I have written many a post about the importance of keeping your data moving. As Mathew Wilder sang in “Break My Stride,” it’s “got to keep on moving” to enable you to act within the business moment. Real-time data analytic pipelines are the solid foundation to achieving the state of Active Intelligence, and you can only start that when you work on the freshest data available to you.
When companies realized data was a resource and not just the by-product of sales, they began to offer customers additional value: free products, savings, money back, even a club-like exclusivity. They often did it, and still do it, with customer loyalty programs, which were frequently expressed in the form of a physical card, such as Starbucks Rewards and MyPanera. But the very biggest companies have changed the loyalty game.
