Marketing leaders often hold partners at an arm’s length. They think the complexity and hassle of creating close business relationships with partners will outweigh the value gained. But by treating partner marketing as a secondary program, marketing organizations are missing out on an invaluable opportunity. Companies with mature partner programs grow revenue almost twice as fast as other companies, according to Forrester.
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An enterprise data warehouse is critical to the long-term viability of your business.
CDP Operational Database (COD) is an autonomous transactional database powered by Apache HBase and Apache Phoenix. It is one of the main Data Services that runs on Cloudera Data Platform (CDP) Public Cloud. You can access COD right from your CDP console. With COD, application developers can now leverage the power of HBase and Phoenix without the overheads that are often related to deployment and management.
SBS is Australia’s most diverse broadcaster, offering a multi-platform portfolio of TV, radio, and digital services. The company’s data is also diverse and multi-platform, and SBS understands its data is a key element in contributing to improving viewership, customer satisfaction, and loyalty. But what’s the key to using data more effectively? How do you bring together dozens of data sources into a single, central data platform?
