Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition costs, and drive ROI. But moving to advanced analytics requires a thoughtful investment in the right infrastructure for storing, tracking, and analyzing customer data, which can be daunting to companies that only have basic analytics capabilities.
Use our dbt package for HubSpot to build your sales and marketing dashboards.
Learn why ELT is better than ETL and how you can get started with it.
SQL has long been the universal language for working with data. In fact it’s more relevant today than it was 40 years ago. Many data technologies were born without it and inevitably ended up adopting it later on. Apache Kafka is one of these data technologies. At Lenses.io, we were the first in the market to develop a SQL layer for Kafka (yes, before KSQL) and integrate it in a few different areas of our product for different workloads.