Systems | Development | Analytics | API | Testing

Predicting 1st-Day Churn in Real-Time - MLOps Live #7 - With Product Madness (an Aristocrat co.)

Michael Leznik - Head of Data Science Matthieu Glotz - Data Scientist Yaron Haviv - CTO & Co-Founder We discuss how technology and new work processes can help the gaming and mobile app industries predict and mitigate 1st-day (or D0) user churn in real time — down to minutes and seconds using modern streaming data architectures such as KAPPA. Also, we explore feature engineering improvements to the RFM (Recency, Frequency, and Monetary) churn prediction framework: The Discrete Wavelet Transform (DWT).

How to Move from Basic to Advanced Marketing Analytics in Four Steps

Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition costs, and drive ROI. But moving to advanced analytics requires a thoughtful investment in the right infrastructure for storing, tracking, and analyzing customer data, which can be daunting to companies that only have basic analytics capabilities.

Introduction to Yellowfin Embedded Analytics for Product Teams

As a recognized leader in embedded analytics, Yellowfin has been designed and built to enable you to embed amazing analytical experiences into your software. From a highly integrated dashboard module and full self service reporting, to enabling best practice integration that blurs the lines between analytics and your application and workflows. Modernize your reporting environment with Yellowfin to ensure your customers engage with your data, discover insights faster through automation and innovate with contextualised analytics.

CDO Sessions: Getting Real with Data Analytics

Big data leaders are no doubt being challenged with market uncertainty. Data-driven insights can help organizations assess, and uncover market risk and opportunities that may arise during uncertain times. As businesses around the world adapt to digitization initiatives, modern data systems have become more mission critical toward continuity and competitive differentiation.

Why our new Streaming SQL opens up your data platform

SQL has long been the universal language for working with data. In fact it’s more relevant today than it was 40 years ago. Many data technologies were born without it and inevitably ended up adopting it later on. Apache Kafka is one of these data technologies. At Lenses.io, we were the first in the market to develop a SQL layer for Kafka (yes, before KSQL) and integrate it in a few different areas of our product for different workloads.