Quality keeps a user: How to deliver higher quality UX with test automation
In today’s hyper-competitive market, where users have countless options at their fingertips, one truth stands out above all: quality keeps a user. The quality of your product, particularly its user experience (UX), directly determines whether customers stay with your brand or leave for a competitor. As your business evolves an exceptional UX is crucial – achieving this starts with a thoughtful approach to test automation.