Systems | Development | Analytics | API | Testing

How William Hill Pivoted to Real-Time Data and Personalised Customer Experiences

Founded in 1934 as a postal and telephone betting service, William Hill was historically synonymous with the world of horse racing. Since then, the company has continued to grow into other sporting avenues, with the retail arm—which opened in 1966—now amounting to more than 1,400 shops. Fully embracing the potential of the digital revolution, the company now comprises over 10,000 employees over six brands, operating through offices in ten countries.

The Five Pillars of CIAM

Transforming customer experience is at the heart of digital transformation. Digital technologies are changing the game when it comes to customer interactions, with new rules and possibilities that were unimaginable only a few years ago. Customer identity and access management (CIAM) is a new field of identity and access management (IAM) that is fundamentally a component of digital customer experience.

A Maturity Model for Customer IAM

The main objective of Customer IAM (CIAM) is to drive revenue growth by leveraging identity data to acquire and retain customers. It will build an identity-centric ecosystem to nurture an anonymous website visitor into a well-known loyal customer. We have come across multiple phases in the past, and today at the age of the customer, identity has become the glue for all contextual marketing. In doing that, in our journey towards CIAM, we face multiple challenges.

Identity and Access Management for Startups

Startups can be somewhat small to large scale businesses and they can vary between different fields of interest. With entrepreneurship becoming one of the hot trends of the decade, a lot of startups have shown up on the records. Many innovative ideas are converted into businesses. Some of these startups excel in large businesses whereas many meet the end of their line in a very short span of time. But this doesn’t keep entrepreneurs from capturing business opportunities.

How to fit agile methodologies into the constraints of fintech app development? - featuring N26

We talked to Dama Damjanović, Principal Engineer at N26 about how the regulations in finance and banking affect engineering teams behind fintech apps, how they can improve security, and what type of new technology will add the most value to the industry in the coming years.

How to Compare Two Load Tests using the Baseline Comparison Feature

The load test comparison feature build-in to LoadFocus Results allows you to compare the results of two different test runs of the same test for the cloud load testing service. You can visually compare the results between the test run set as baseline and the current test run, just by setting a test run as a baseline, and loading the other load tests runs. Baseline comparison is important because it allows to easily find differences in performance for the test runs.

Frank Slootman Explains: Why Execution Ahead Of Strategy

In today's video, Frank Slootman shares, no strategy is better than its execution. Organizations can go very, very far with world-class execution. However, they will go nowhere without it, no matter how brilliant the strategy is. Execution needs to come first. Then when leaders become strong executors, strategic questions start to crystallize quickly. This leads to individuals becoming better strategists as they become exceptional executors.