EP 15: Why Marketers Struggle with Data
Today’s digital environment is noisier than ever. For brands to stand out, they need to be hyper-relevant to their customers. That’s where the power of data comes in. In this episode of The AI Forecast, we’re joined by marketing expert Zontee Hou. Not only does Zontee have 20 years of experience in the marketing industry, she’s also the author of Data-Driven Personalization, the founder of Media Volery, the managing director of consultancy Convince & Convert, and the host of the Data-Driven Decisions podcast. To put it lightly, she is pretty busy!