Astera's Guide to Marketing Data Integration and Governance

Customer data provides a treasure trove of insights into their behavior and preferences. Marketers must leverage this information to drive strategic decisions and optimize marketing campaigns. Analysts must consolidate fragmented data across various systems to use customer data effectively. With proper data integration and governance, marketers can effectively transform their data assets into insights that inform their decision-making.

Databricks Follows Cloudera by Adopting Iceberg, While Snowflake Mulls Open Source Approach

A constant flow of breaking news from the data lakehouse space is making notable tech headlines this week. On Tuesday, Databricks announced that it will acquire Tabular, a data management company founded by the creators of Apache Iceberg, Ryan Blue, Daniel Weeks, and Jason Reidfor. The deal was for an unconfirmed sum, but some reports suggest that amount to be between $1B and $2B (and allegedly outbidding Snowflake).

insightsoftware's Open Business Data Fabric

Imagine you're in finance, juggling with data scattered across countless applications. Combining information from various sources for tasks like budgeting, forecasting, and regulatory unnecessarily hard. The traditional data warehouse approach promises a solution, but it comes with a hefty price tag. It's slow, expensive to maintain and requires constant IT involvement. Data Fabric offers a more promising approach. It connects to various data sources in real time, eliminating outdated information and providing a unified view for applications and BI tools.

86% of IT leaders say data streaming is a priority for IT investment in 2024

Confluent survey: 90% of respondents say data streaming platforms can lead to more product and service innovation in AI and ML development. 86% of respondents cite data streaming as a strategic or important priority for IT investments in 2024. For 91% of respondents, data streaming platforms are critical or important for achieving data-related goals.

How to Analyze Data from a REST API with Flink SQL

Join Lucia Cerchie in a coding walkthrough, bridging the gap between REST APIs and data streaming. Together we’ll transform the OpenSky Network's live API into a data stream using Kafka and Flink SQL. Not only do we change the REST API into a data stream in this walkthrough, but we clean up the data on the way! We use Flink SQL to make it more readable and clean, and in that way we keep more of the business logic away from the client code.