Stepping into the world of Apache Kafka® can feel a bit daunting at first. I know this firsthand—while I have a background in real-time messaging systems, shifting into Kafka’s terminology and concepts seemed dense and complex. There’s a wealth of information out there, and it’s sometimes difficult to find the best (and, ideally, free) resources.

2024 is going to be an important transition year for artificial intelligence. 2023 was the public debut of generative AI and large language models (LLMs), a year of amazement, excitement, occasional panic and, yes, more than a little bit of hype. The year ahead is when businesses begin to make the promise of advanced artificial intelligence real, and we’ll begin seeing the effects on how we work and live.

In one of our recent blog posts, about six key predictions for Enterprise AI in 2024, we noted that while businesses will know which use cases they want to test, they likely won’t know which ones will deliver ROI against their AI and ML investments. That’s problematic, because in our first survey this year, we found that 57% of respondents’ boards expect a double-digit increase in revenue from AI/ML investments in the coming fiscal year, while 37% expect a single-digit increase.

The greater tech community was front row for a high-stakes corporate saga this past weekend, complete with more plot twists than the Succession series finale.

Event tracking is a critical component of product analytics, providing deep insights into how users interact with your product. It involves monitoring and analyzing specific actions (events) taken by users within your application or website. These insights are pivotal for enhancing user experience, improving product features, and driving growth.