Analytics

What can we say: Research is non-linear, there are tests, and adjustments, and more tests, and more adjustments, and then we add more data, and test some more, and… you know the story.

The global pandemic has changed B2C markets in many ways. In the U.S. market alone in 2020, consumers spent more than $860 billion with online retailers, driving up sales by 44% over the previous year.eCommerce sales are likely to remain high long after the pandemic subsides, as people have grown accustomed to the convenience of ordering online and having their goods – even groceries – delivered to their door.

The story of the last year+ is one of disruption and change across every aspect of our lives. As we all navigated a ‘new norm,’ businesses naturally had to pivot as well, with some sectors finding new opportunities while others scrambled to reimagine their entire go-to-market strategies.

Recently, I worked with a large fortune 500 customer on their migration from Apache Storm to Apache NiFi. If you’re asking yourself, “Isn’t Storm for complex event processing and NiFi for simple event processing?”, you’re correct. A few customers chose a complex event engine like Apache Storm for their simple event processing, even when Apache NiFi is the more practical choice, cutting drastically down on SDLC (software development lifecycle) time.

Earlier this year at Snowflake Summit 2021 , we announced Snowpark Accelerated , a new program for partners who integrate with Snowpark. It provides them with access to technical experts and additional exposure to Snowflake customers. It’s been incredibly exciting to watch what our partners have been building with the help of our new developer experience, which brings deeply integrated, DataFrame-style programming to the languages developers like to use.