Analytics

Computer science loves abstraction, and now, as it turns out, so does data management. Abstraction means reducing something complex to something simpler that elegantly delivers its essence. Applications all over the world become more robust and easier to maintain and evolve when a simple interface is put in front of a complex service. The consumer of the service is able to say: This is a lot simpler than allowing the consumer to reach directly under the hood and mess with the engine.

Concerned with how high your exit rates are for your web pages? 40+ marketing experts share their best tips on how to lower your exit rate.

Stream Creative, a full-service marketing agency, now tracks all client performance in one place with Databox. This saves them time and allows the team to identify trends quickly and make improvements fast.

Incredibly excited about today’s news that Qlik has acquired Blendr.io. Blendr.io’s easy-to-use, scalable and secure embedded integration and automation platform (iPaaS) will expand our ability to deliver on our vision of Active Intelligence, where real-time, up-to-date data triggers immediate action to accelerate business value across the entire data and analytics supply chain.

Tracking and analyzing Google Analytics data can be a daunting task. A better approach? Creating custom reports. 28 experts discuss the best ways to use custom Google Analytics reports for your business.

An exceptional embedded analytics offering is underpinned by the right strategy and framework - and this starts with a clear vision. To maximize the value of data assets, you may need to recognize and then address where your product may need to improve it’s BI maturity level. To do this, it’s time to focus on where your analytics development capability and tooling is today.