The 16 Most Useful Google Analytics Reports (Recommended By Experts)
With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.
Snowflake's Commitment to Continuously Improve Economics for Our Customers
Since Snowflake’s inception, we’ve had the needs of our customers as our North Star, with a clear focus on security and governance of data. Early on we also committed to continuous innovations to improve performance and reduce latencies, and by virtue of our business model continuously improve the economics for our customers.
How data agility propels the world's online marketplace eBay
In today’s economy, every business is terrified of failure. They need to beat the competition to win. The most impactful way to do that is by using data as a strategic asset. Learn how eBay, the world’s leading online marketplace, optimized their data services to meet critical business objectives. Dive into how they experienced zero downtime while migrating their solution and built a framework that now enables the organization with a plug-and-play model that moves at the speed of business.
Understanding Data Governance
Many organizations are still under the impression that data governance can be achieved by implementing a data governance tool. This is false.
My Friend Biaggio and the Data Warehouse: A Cautionary Tale
There have been many stories going around about why people hate the data warehouse. My favorite story is from my old friend, Biaggio McPhee. Read about it below.
Future of Data Meetup: Apache Ozone User Group Summit
Learn about the recent technical innovations from the Apache Ozone community. Bucket types and FSO improvements Speaker: Ethan Rose
Maps, Violin Plots and Waterfalls
A good data visual can provide a very fast construct of a situation or trend – useful when you have a large, complex dataset or information that isn’t joined or connected. There are many types of data visualizations available. Which is the right one for your use case?
Google Analytics 4 Custom Dimensions 101 Guide
Having trouble learning the ropes around custom dimensions in GA4? This article will walk you through everything you need to know.
Episode 6 | Data Analytics | 7 Challenges of Big Data Analytics
The first 5 challenges of #bigdataanalytics have been solved, bringing us closer to the end of the #datajourney. And here is where it starts getting real: Data Analytics. Today, there are struggles between operational and business analysis departments. SQL and ML functionality natively without data movement or duplication. How can you access and share the data timely, and efficiently, without data movement or duplication or an insane cost increase? Thomas Hazel shares his insights on how any organization can overcome this challenge, easily.
7 Reasons Why We Integrated dbt into Keboola
Keboola is proud to announce the addition of dbt to the transformation layer. Now anyone who knows SQL can build production-grade data pipelines by embracing the software engineering approach.