Over the past two decades, marketers have faced an uphill battle in trying to turn marketing into a fully data-driven discipline. Our challenge is not that we don’t have enough data but that data has been difficult to access and use. Marketing, sales, and product data is scattered across different systems, and we can’t get a complete picture of what is going on in our businesses.
Business intelligence (BI) is the art of extracting actionable insights from your datasets. There’s a whole stack of technologies under the hood.
Every day, hundreds of thousands of residents and commuters in San Francisco, California, use the public transportation services of the San Francisco Municipal Transportation Agency (SFMTA). In addition to the city’s buses, subway system, and famous cable cars, the SFMTA manages comprehensive services including bicycle and e-scooter rentals, as well as permits for road closures.
January 2020 is a distant memory, but for most, the early days of the pandemic was a time that will be ingrained in memories for decades, if not generations. Over the last 18 months, supply chain issues have dominated our nightly news, social feeds and family conversations at the dinner table. Some but not all have stemmed from the pandemic.
The global pandemic has changed B2C markets in many ways. In the U.S. market alone in 2020, consumers spent more than $860 billion with online retailers, driving up sales by 44% over the previous year.eCommerce sales are likely to remain high long after the pandemic subsides, as people have grown accustomed to the convenience of ordering online and having their goods – even groceries – delivered to their door.
