keboola

How to set up advertising analytics in 8 easy steps

Aug 6, 2021 By Keboola In Keboola
The trouble with marketing initiatives is that it is almost impossible to tell how they impacted the business’s bottom line. As the marketing pioneer John Wanamaker said: A person scrolling through Twitter on their mobile app might have seen your ad, loved your brand, and then logged into their desktop to purchase your product. The gap between needs generated by marketing spans across marketing channels and time.
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Strategies for optimizing your BigQuery queries.

Aug 5, 2021 By Google BigQuery In Google BigQuery
Did you know that optimizing SQL queries can be cost efficient? In this episode of BigQuery Spotlight, we speak to some strategies for optimizing your BigQuery queries. We’ll walk through what happens behind the scenes for more complex queries, and show you specific tactics you can use to optimize your SQL. Watch to learn some great techniques on how to make your queries more performant!
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thoughtspot

Why dashboards don't deliver on promised business value

Aug 5, 2021 By Laura Draper In ThoughtSpot

Modern data and analytics leaders know that every business user is different. No two marketers or finance managers will use data in exactly the same way because no two share the same contextual view or understanding of the business. Their challenges are as nuanced as they are complex. And they need insights tailored to their specific needs if they are to be successful at solving business problems with data. Unfortunately, traditional BI tools treat everyone like carbon copies.

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ThoughtSpot for ServiceNow Analytics

Aug 5, 2021 By ThoughtSpot In ThoughtSpot
With ThoughtSpot, you can deliver a modern, familiar search-driven analytics experience on all your ServiceNow data. Drill anywhere, and get granular insights instantly. ThoughtSpot for ServiceNow Analytics is compatible with the Snowflake Data Cloud and other cloud data warehouse platforms. It leverages the standard ServiceNow data model while remaining highly flexible and customizable. Stop living in canned reports.
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bigquery

BigQuery Admin reference guide: Query optimization

Aug 5, 2021 By Leigha Jarett In Google BigQuery

Last week in the BigQuery reference guide, we walked through query execution and how to leverage the query plan. This week, we’re going a bit deeper - covering more advanced queries and tactical optimization techniques. Here, we’ll walk through some query concepts and describe techniques for optimizing related SQL.

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