Agile Data in Financial Services

In financial services, data is essential for storing product information, capturing customer details, processing transactions and keeping records of accounts; the relationship between products and their underlying data has always been symbiotic. A significant amount of data infrastructure is static, fragmented across data silos or based on legacy platforms. This has created an impedance mismatch between products and the underlying data.

Maxa - AI for ERP and Point of Sale systems built on Snowflake

In today's episode, Daniel Myers from Snowflake interviews Raphael Steinman, CEO and Founder of maxa.ai -- an AI software platform that runs alongside ERP and point of sale systems that helps to monitor, forecast, and optimize businesses. Powered by Snowflake is a series where we interview technology leaders who are building businesses and applications on top of Snowflake.

What is ETL?

The ETL process involves moving data from a source, transforming the data in some way, and loading the information to the same or a different source. You may feel a little confused the first time you encounter an ETL process. With the right platform, though, you can adjust quickly and learn how to manipulate data to make it more valuable.

Shine on with user-friendly SQL capabilities in BigQuery

June is the month which holds the summer solstice, and (at least in the northern hemisphere) we enjoy the longest days of sunshine out of the entire year. Just as the sun is making its longest trips across the sky, the BigQuery team is delighted to announce our next set of user-friendly SQL features.

ATB Financial boosts SAP data insights and business outcomes with BigQuery

When ATB Financial decided to migrate its vast SAP landscape to the cloud, the primary goal was to focus on things that matter to customers as opposed to IT infrastructure. Based in Alberta, Canada, ATB Financial serves over 800,000 customers through hundreds of branches as well as digital banking options. To keep pace with competition from large banks and FinTech startups and to meet the increasing 24/7 demands of customers, digital transformation was a must.

PII Pseudonymization is the New Normal

Businesses rely on personal data to better tailor their approach to customer relations and streamline a marketing strategy suited to their target audience. In today's business climate, holding onto the personally identifiable information (PII) of specific individuals for various marketing and customer services purposes requires secure storage and extraction. PII pseudonymization is the latest and greatest method for protecting personal data.

AutoML Tables is now generally available in BigQuery ML

Google’s cloud data warehouse, BigQuery, has enabled organizations around the world to accelerate their digital transformation and empower their data analysts to unlock actionable insights from their data. Using BigQuery ML, data analysts are able to create sophisticated machine learning models with just SQL and uncover predictive insights from their data much faster.