Kensu announces the publication of the research "The State of Data Observability" conducted by CDO Magazine with Kensu. The results of the study reveal that 84% of data management leaders place improving data quality and reliability as their highest current priority, with 92% agreeing that data observability would be a core part of their data strategy in the next 1-3 years.

In the rapidly evolving landscape of business, data is the key to informed decision-making. Business analytics, the systematic computational data analysis, plays a pivotal role in providing valuable insights that drive strategic choices. To harness the power of analytics, businesses employ various data collection methods. Below, we covered eight essential business analytics data collection techniques, shedding light on how these methods gather the raw material that fuels intelligent business strategies.