What we learned selling subscriptions before they became trendy
Our decision to change from a perpetual licence model to subscriptions was one of the great naive moments in Yellowfin’s history. It was about eight years ago and we had great sales growth but it was getting harder to start from scratch every year and sell more perpetual licenses. At the same time, our maintenance business was growing so we decided to flip our model and sell subscriptions. It seemed like a good idea at the time as none of our competitors were selling subscriptions.