Finding Synergy: How Finance and Sales Find Effectiveness through CRM, interview with Vladimir Novotny from Home Credit International.
The global financial services industry is a complex landscape: a patchwork quilt of regulatory frameworks, technologies, and markets with very different customer needs. To be the most profitable, the most competitive, and the most efficient it can be, a financial services provider must find a way to navigate that complexity, and sales and finance teams hold pieces of the puzzle. And putting the pieces together isn’t as easy as it may look at first glance.