In the world of software-as-a-service, product-led growth (PLG) is an easy way to enable users to experience the value of a product firsthand, without restrictions. PLG can drive adoption, retention, and sustainable business growth with its robust and open framework. But what drives PLG best, a freemium model or a free trial? With freemium, your top of funnel growth can skyrocket, while free trials see a 2-3x higher conversion rate thanks to urgency (ie, users lose access immediately on trial end).
Companies want to train and use large language models (LLMs) with their own proprietary data. Open source generative models such as Meta’s Llama 2 are pivotal in making that possible. The next hurdle is finding a platform to harness the power of LLMs. Snowflake lets you apply near-magical generative AI transformations to your data all in Python, with the protection of its out-of-the-box governance and security features.
