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Is Voice of the Customer (VoC) relevant in 2023?

Every so often, different advocates across organizations ignore the Voice of the Customer. This may be due to changes in business priorities, redistribution of resources, focus on new trends, or that they clear a profit regardless. This brings the value of the customer's voice into question: should we still allocate time and effort towards listening to customers when following new trends is the norm? ‍ The short answer is a resounding yes.

Introducing Integrate.io's HubSpot Reverse ETL

Could loading specific customer data that exists within your data ecosystem into Hubspot improve your ability to serve those customers? Would having account data at the fingertips of your team in Hubspot support them as they support those accounts? We thought so! The HubSpot Reverse ETL Connector is now available to Integrate.io customers.