Systems | Development | Analytics | API | Testing

Most businesses have to decide whether to spend money on a social media management tool. Usually, this happens once people have joined a few networks and are starting to feel overwhelmed by how difficult it is to manage them. Let’s look at some of the primary reasons why a social media management tool is worth investing in. Almost 30,000 companies utilize Sprout Social globally, in fields including education, hospitality, fashion, technology, digital marketing firms, and everything in between.

There’s nothing more frustrating than clicking a link to a website, excited to read what’s on it, only to be met with a 404 error code once you get there. Unfortunately, broken links like these are a common occurrence on the internet. But that should not be the case. These broken links occur when the site owner makes modifications to a webpage or removes a page from their site. Dead links disadvantage your SEO efforts and make you lose site visitors over time.

Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, email—you need marketing data integration. Why? Because being able to assimilate data from different channels and across multiple marketing touchpoints gives you visibility into the overall impact of a campaign, event, or another marketing effort.

For the next interview in our series speaking to technical leaders from around the world, we’ve welcomed Zack Rosenberg, CEO and Co-Founder at CatapultX.

Podcasting gains traction nowadays. If you want to listen to some podcasts, you will find ones that would cover topics related to whatever you want. SEO is not an exception to the rule. There are tons of podcasts that talk about SEO, digital marketing, and everything in between. But how to know which SEO podcasts are worth your time and attention? In this post, you will get familiar with ten podcasts every SEO should listen to. Let’s get to the meat!