Why monitoring your eCommerce site can put you above the competition.

Founding a developer-first startup isn’t quite the same as starting a regular company. When your primary focus is on creating products to sell to developers, you need to build a sales strategy around those developers’ needs. The occasional email with a ‘click here for a demo’ button just won’t cut it. Instead, it’s time to work on your content strategy. Why take our word for it?

Learn how a PPC dashboard tool can help marketing agencies adopt, adapt, automate and scale their PPC reporting process.

Growing your career can be both scary and exciting, and our SEO manager Savannah Whitman experienced both before joining Moesif. Now she’s nurturing search rankings to bring the latest in API observability to technologists who need it. In this installment of Meeting Moesif, we talk to her about where API technology is heading, and what it takes to keep up.

Learn how Help Scout improved its website conversion rate to increase demo requests by 56% and free trials by 6%.

We asked 35+ experts to share their top marketing KPIs to track; follow their tips to build an effective marketing KPI dashboard.

Vacation season is upon us, and lots of business owners are looking forward to a well-deserved time-off. Yet, most of them are also struggling with anxiety as vacationing means leaving their business behind, and everyone knows that the worst things happen when you are not looking. To minimize those risks and keep your heart at ease when enjoying your vacations, try marketing automation.

Marketing, sales, and growth leaders are screaming “customer is king”. There is a palpable FOMO around customer-centricity: But what we are missing is a concrete guide that showcases how to build better customer experiences. In this step-by-step guide, we will dive deep and showcase how to set up a customer experience strategy from the ground up to delight your customers.

Articles customized for browsers are one of the simplest techniques of getting website visitors. Astonishingly, large corporations spend a lot of money on SEO copywriting. However, you may produce SEO-optimized content without paying a dollar by using automated tools. It is possible to do keyword research, acquire link ideas, check for plagiarism and enhance readability by employing SEO writing aid tools.

As the Senior Director for Marketing Ops at ThoughtSpot, I’m the owner of our full marketing and sales tech stack. So, you know. No pressure. I started out as a Marketing Analyst — certified Tableau superuser, the whole deal. And I’ve got to say what I can do now versus what I could do then is night and day. What used to take me hours in Tableau back in 2015 literally takes me minutes in ThoughtSpot.