Are you efficiently unifying, modeling, analyzing, and activating all the data you need to drive impactful marketing campaigns and customer experiences? For years, marketing teams have struggled to operate from a single view of the customer and their business, essential to powering personalized experiences and measuring impact on key KPIs such as sales, growth, and profitability. Today, only half of all marketers have a unified view of the customer.

Artificial intelligence is one of the most popular, yet misunderstood phenomena in the world. Many people get their ideas about AI from apocalyptic Sci-Fi movies rather than an understanding based on science or observation. The truth is that many pieces of software, websites, and applications already use AI. An AI writing generator is not that difficult to obtain. AI can even make music, create pictures, or talk to you. Chatbots have been a thing for more than two decades.

We live in a hectic world filled with new technologies intended to make our daily chores and tasks easier. However, it does not change the fact that digital marketing is a dynamic field that can be quite demanding. This factor is especially true in terms of all the challenges that industry professionals face on a daily basis. Fortunately, plenty of different tools can make this fast-paced job more manageable.

Measuring how marketing is helping to drive your business is critical. But often marketing’s impact is not widely understood and appreciated.

Marketing attribution dashboards help you stay on top of your sales funnel and increase conversion rates. Here’s what you need to know.

Learn how to build an effective affiliate marketing dashboard including which metrics to add to it and what best practices to follow.

Want to stay on top of the latest content marketing trends? Here are the 30 most relevant content marketing statistics you should know.

Founding a developer-first startup isn’t quite the same as starting a regular company. When your primary focus is on creating products to sell to developers, you need to build a sales strategy around those developers’ needs. The occasional email with a ‘click here for a demo’ button just won’t cut it. Instead, it’s time to work on your content strategy. Why take our word for it?

Learn how a PPC dashboard tool can help marketing agencies adopt, adapt, automate and scale their PPC reporting process.

Growing your career can be both scary and exciting, and our SEO manager Savannah Whitman experienced both before joining Moesif. Now she’s nurturing search rankings to bring the latest in API observability to technologists who need it. In this installment of Meeting Moesif, we talk to her about where API technology is heading, and what it takes to keep up.