Analytics

In the evolving business landscape, organizations are relentlessly seeking ways to improve productivity, gain deeper insights from data, personalize end-user experiences and automate repetitive processes. As a result, many of your customers are likely hoping that integrating Artificial Intelligence (AI) will help them master these challenges effectively.

Marketing is like the complex blood system of the body. It has too many branches spreading into each and every area of the body. Some are thin, some are thick – but all are equally important for healthy functioning. Automation can help you cut down some of the work in this system and focus on those bigger, fatter arteries that supply blood directly to the heart of the business. It can help you run multiple campaigns at once and stay ahead of the competition.

Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of these insights to acquire new customers. You should understand what’s bringing people in, what’s driving them away, and—most importantly—how to get them to stay and convert So, what metrics should you actually pay attention to? And how can you leverage those insights to consistently bring in new customers?

Security has been an integral part of Snowflake’s platform since the company was founded. Through the security capabilities of Snowflake Horizon Catalog, we empower security admins and CISO’s to better protect their environments. As part of our continued efforts to help customers secure their accounts, and in line with our pledge to align with CISA’s Secure By Design principles, we are announcing the general availability of Snowflake Leaked Password Protection (LPP).

Today, cyber defenders face an unprecedented set of challenges as they work to secure and protect their organizations. In fact, according to the Identity Theft Resource Center (ITRC) Annual Data Breach Report, there were 2,365 cyber attacks in 2023 with more than 300 million victims, and a 72% increase in data breaches since 2021. The constant barrage of increasingly sophisticated cyberattacks has left many professionals feeling overwhelmed and burned out.

Enterprise organizations collect massive volumes of unstructured data, such as images, handwritten text, documents, and more. They also still capture much of this data through manual processes. The way to leverage this for business insight is to digitize that data. One of the biggest challenges with digitizing the output of these manual processes is transforming this unstructured data into something that can actually deliver actionable insights.

It’s November 2024 and I think it is safe to say, AI is officially everywhere. People are talking about it in cafés worldwide. So are your kids. Or your parents. Or grandparents. It may have been integral to your last car buying experience and has been used as a recommendation engine by your at-home/connected devices that hear you and want to improve your life by recommending products they think you need. It is pervasive and getting more so every day.

Today, cyber defenders face an unprecedented set of challenges as they work to secure and protect their organizations. In fact, according to the Identity Theft Resource Center (ITRC) Annual Data Breach Report, there were 2,365 cyber attacks in 2023 with more than 300 million victims, and a 72% increase in data breaches since 2021. The constant barrage of increasingly sophisticated cyberattacks has left many professionals feeling overwhelmed and burned out.