Every company around the globe is trying to get in on the GenAI wave to simplify user experiences with natural language. And this is especially true in the realm of data and analytics. Imagine if you could enable all of your marketers to evaluate the performance of their campaigns with a simple question? Or, if you could provide all of your insurance risk managers with the ability to analyze the risk profile of their claims with the power of search and automated insights?

In today’s data-driven world, developer productivity is essential for organizations to build effective and reliable products, accelerate time to value, and fuel ongoing innovation. To deliver on these goals, developers must have the ability to manipulate and analyze information efficiently. Yet while SQL applications have long served as the gateway to access and manage data, Python has become the language of choice for most data teams, creating a disconnect.

If you were to stop someone walking down the street and ask them how long artificial intelligence, or AI, has been a hot topic, they might say it’s something that’s emerged mostly in recent years. But AI has been around for a long time, with the term first being coined as long ago as 1955. Generative AI however is a different beast, and one that's largely responsible for moving the topic of AI to the tip of everyone’s tongues – from consumers to enterprises alike.

Support for model fine-tuning in BigQuery takes input text (the prompt) and the expected output, and teaches the model to mimic the behavior.