How to Conduct a Thorough Landing Page Analysis | Data Snack #14 | Hubspot Marketing & Databox

Today we’re talking landing pages—whether you’re investing time and resources into content and SEO or rely heavily on paid search and paid social, all that website traffic won’t mean much if the landing pages you’re driving traffic to aren’t converting well.

The Modern Data Stack Ecosystem: Spring 2022 Edition

Welcome to the Spring 2022 Edition of the Modern Data Stack Ecosystem. In this article, we’ll provide an in-depth look at the Modern Data Stack (MDS) ecosystem, updated from our Fall 2021 edition. We also highly recommended our article, The Future of the Modern Data Stack, to anyone who is new to the MDS and wants to learn about its history.

New Pathways to New Insights

To this point, AI has been applied to augment analytics in a somewhat bifurcated fashion. On one hand, we have seen natural language support the business consumer that requires simple answers to known questions, helping them quickly take action. And, on the other, AI helps content authors and BI developers auto-suggest charts and automate data preparation, improving efficiency and reducing manual workloads. But, there’s a gap, and the value is huge.

Getting data to the front lines of your business - Scott Holden, CMO of ThoughtSpot

Getting your executive team to make more data-driven decisions is important. But according to Scott Holden, CMO of ThoughtSpot, it isn’t enough. At ThoughtSpot, Scott is focused on helping entire organizations become data-driven, from top to bottom. On this episode, he discusses how he’s doing this, how he thinks about decision-making in general, and much more. Key Takeaways Quotes“Everything that I look at in my world comes through an analytical lens, and the power of that is that you can merge lots of different data sets together and get a more cohesive view.”