Episode 3: How telematics leader Geotab powers innovation with BigQuery

In this episode, Bruno revisits Geotab, a software-as-a-service-company that specializes in connective commercial vehicles and fleet management, to dig deeper into their data journey. Bob Bradley, Associate VP of Data and Solutions, shares the company's staggering growth (from 400,000 vehicles to well over 2 million in just 5 years) and how Google Cloud has helped them to keep up and stay ahead of the competition.

10 Ways to Maximize Your Amazon Redshift Experience

Amazon Redshift is one of the leading big data management services that any business can use to extract, transform and load data for various business uses. Amazon’s AWS platform is designed to help with that by providing access to Amazon Redshift with scalable AWS services. Redshift is complex, which gives you a lot of customization options but can also be harder to optimize without help. Here are 10 Amazon Redshift performance tips to maximize your Amazon Redshift experience.

Top 9 Machine Learning Events for 2022

Machine learning (ML) is the area of artificial intelligence (AI) that focuses on how algorithms learn to change and grow. This emerging technology is already a big part of modern life, such as the automation of various tasks and voice-activated technologies. ML is closely linked to big data, data mining, data analytics, and various other aspects of data management.

Getting Started with Machine Learning

In recent years, Ethical AI has become an area of increased importance to organisations. Advances in the development and application of Machine Learning (ML) and Deep Learning (DL) algorithms, require greater care to ensure that the ethics embedded in previous rule-based systems are not lost. This has led to Ethical AI being an increasingly popular search term and the subject of many industry analyst reports and papers.

Hevo Enables Lovebox to Gain Deeper Customer Insights

Victor Jager, Head of Business Performance at Lovebox, talks about how before Hevo, most of Lovebox's data rested in disparate sources. There was no way to perform transversal analysis and gain insights into the customer's journey. Hevo has enabled Lovebox to unify eCommerce, website, product, and support data from Shopify, Google Analytics, Amplitude, Zendesk, and Google Sheets to a BigQuery Data Warehouse.

It's Not Just About Customer Retention, it's About Customer Loyalty

It’s no secret that it’s much cheaper to retain a customer than get a new one — 5 times cheaper, according to Forbes. The paradigm however seems to be changing: retaining is not enough when there are a lot of easily reachable competitors out there. You need to go one step further: make customers loyal.