Analytics

Well, let’s be specific here. Birds migrate either north or south. Data warehouses are only going in one direction. Up, to the cloud. It’s a common trend we’re seeing across every vertical and across every region. Companies are moving their existing data warehouses to cloud environments like Amazon Redshift. And more often than not –unlike their feather counterparts– ­once they migrate to the cloud, they never come back. But why? Simply put, it just makes sense.

60 demand generation pros share their best tips for setting up Google Analytics conversion tracking in order to measure all lead activity on your website.

Do more with your dashboards. If, like me, you are someone who uses data to make decisions (what we call a business user), I suspect your experience with analytics and in particular dashboards is mixed verging on the ‘not that great’.

With our last release of the year, we are happy to deliver several product enhancements that will set the stage for a successful new year ahead and close out on a host of exciting enhancements throughout 2019. The Qlik Sense November 2019 release introduces expanded cloud connectivity, SOC 2 Type 2 certification, new visualization capabilities, mobile offline support for Android, reporting improvements and more.

We asked 133 marketers to share the tools and processes they use to conduct content audits, then compiled the responses into this 10-point checklist.

The next Yellowfin release is absolutely huge. We’ve focused on the experience of data consumers within organizations with three new features - code mode for dashboards, Present and our new mobile app.

Looking to cash in on people purchasing items after finding them on Google? Here are the best ecommerce SEO tips you can use to reach page #1 in SERPs.

Data professionals face an efficiency gap; they spend too much time to get access to the data they need and then put it into the appropriate business context. The capacity of delivering trusted data to business experts at the point of need is critical if you want to liberate data value within your company.

It’s no secret that the cloud data warehouse space is exploding. Driven by the need for on-demand, performant data warehousing solutions, businesses are turning to public cloud providers to modernize their analytics infrastructure and help them make better business decisions. Among the leading data warehouse options from the public cloud providers is Amazon Redshift. Redshift offers a petabyte-scale, fully managed data warehouse service in the cloud.