Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your department?

Creating SEO-friendly URLs is simple as long as you focus on your reader’s experience. So be sure to write short, understandable, and consistent URLs.

In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.

The cloud is a hot topic for everyone from small companies to multinational corporations, but it's also a vast term that covers a lot of online ground. It's more important than ever to appreciate the differences and benefits of the different cloud providers when you consider moving your company to the cloud, whether for application or infrastructure deployment. Infrastructure-as-a-service (IaaS) is a cloud-based service that provides virtualized computing resources to businesses over the internet.

Data is everywhere and there is no doubt that the datasets we now spans gigabytes easily. We live in a data-rich world. Everyone is on the internet and getting meaningful information from queries this data set is critical. Most of the time they get overwhelmed with the data and have trouble finding what they are looking for. Here comes the Search Engines which is designed to search for websites on the internet based on the user's search query.

Live stream testing comes with unique challenges that sets it apart from mobile app or web application testing. When you offer a live stream of a national sporting event or political debate, millions of viewers flock to utilize your TV app, mobile app, or web app (or all three). Not only is performance at stake, but there can also be API, syndication, and CDN issues that threaten to derail the live stream. When a live stream goes down, it creates enormous frustration.

Business intelligence (BI) teams include roles that sound similar at first, but each comes with its own distinct responsibilities and skillsets. By understanding each of these positions, you can build a BI team that delivers the solutions and capabilities to help your organization get the most out of big data.

If you're storing or processing education records, it's absolutely essential that you're familiar with FERPA. But what is FERPA exactly, and how does FERPA relate to data privacy? We go over everything you need to know.

Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the introduction and evolution of multi-touch attribution (MTA), the media industry has moved closer than ever to understanding the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase.

Make sure your data integration solution can connect to critical data sources.