Systems | Development | Analytics | API | Testing

The Power of Mentorship

Hello to the Testhouse family! This is my second blog in a series of posts aimed at sharing insights into things I have learned or experienced in my career in testing to date. If you find anything that sparks your interest or have follow up questions, then please do let me know. In my last blog, I touched on mentorship, conferences, and the value of networking. This blog continues the mentoring theme and focuses on the benefits of having a mentor, and how you can go about finding one.

Building a Killer App with White Label BI

Embedded analytics has become a priority for many companies today. It means building data visualizations and business intelligence (BI) features right into public-facing apps. However, some businesses don't like this idea. They don't want to feature a third-party solution in their first-party applications - leading to a lack of data and analytics used.

Test-driven development: an introduction for mobile app developers

Test-driven development, or TDD, is a testing method where you first convert the feature requirements to tests and then write code to make the tests pass. In this article, we take an objective look at test-driven development, its benefits, downsides, and best use cases.

An Introduction to Polymorphism in Ruby on Rails

If you have ever spent time building an Object-Oriented Program (OOP), you have likely used polymorphism in your application or, at the very least, heard the term. It’s the kind of word you’d expect to see in a science or computer science textbook. You may have spent time researching polymorphism and even implemented it in your application without clearly understanding the concept. This article will give you a greater understanding of polymorphism, specifically in Ruby on Rails.

Top five ways to use self-service analytics for demand generation marketing

As the Director of Demand Gen at ThoughtSpot, I’m responsible for optimizing our campaigns and every customer touchpoint. No biggie, right? I’m part of a lean marketing team at a high-growth company. We’re not in the business of generating leads – we’re about creating real demand for our products.

Yext Relies on Snowflake to Create User-Friendly Search Experiences

Historically, the search functionality on company websites have left much to be desired, forcing users to turn to sites like Google or Bing to find answers to their questions. But the Yext Answers Platform has changed the game. In this episode of “Powered by Snowflake,” Michael Peralta, Product Lead of Analytics at Yext explains how the Yext platform makes it possible for companies to deliver a cutting-edge search experience right on their own websites. The AI-powered platform uses natural language processing that understands the context of a search query, enabling the search engine to deliver meaningful results to people, not just links.

Rank Tracker - an Effective Tool for Keyword Research

Every SEO specialist is well aware that the focus is on two critical factors, such as getting quality backlinks as well as creating useful content. The success of published content depends on the quantity and quality of keywords. In this regard, experts conduct a thorough search for keywords. This work takes into account such factors as the frequency of use, competition, the amount of potential traffic attracted, and others.