If you’re a data leader at an early-stage or high-growth company, you’re in a unique position to promote data appreciation. Don’t waste your golden window of opportunity. Take this moment to institute best practices, promote good habits, and build the foundation for a data-driven culture. There’s no universal data strategy that would work for all organizations — wouldn’t that be great? — but there are pitfalls that all organizations should watch out for.

Three decades into the data revolution, my fellow technologists and I find ourselves asking an existential — and rather distressing — question: What happened to the promise of customer 360? The ability to get more customer data was supposed to fundamentally change the relationship between customers and brands. Companies were going to be able to offer targeted, meaningful engagements that would multiply average deal size and slash time to close.

Barcelona based PromoFarma by DocMorris is an e-commerce marketplace which groups together the health, beauty and personal products catalogues from more than 1,000 pharmacies and other sellers into one single website.