Systems | Development | Analytics | API | Testing

Data Driven Marketing: Small Businesses' Ticket to the Top

According to the U.S. Small Business Administration’s Office of Advocacy, small businesses account for approximately 99.9% of all businesses. That’s a massive chunk of the U.S. economy. While they are high in number, the issues they face are relatively higher, too. Nearly 35% of small business owners report ‌that they aren’t generating any profits, with inflation being the biggest of their worries.

How to launch a modern analytics strategy

We’ve established that we’re living in the defining decade of data. Data underpins the seismic technology shifts of the past few years, transforming the way we buy, work, make business decisions, even value our companies. As ThoughtSpot’s co-founder Ajeet Singh said, “Once in a generation, the opportunities to create a legacy increase massively. It happens when truly tectonic shifts happen in the ecosystem. We’re living through one of those times.”

Rocking the Migration from Apigee Edge Microgateways to Kong Gateways with Zero Downtime!

For our first User Call for 2023, Dominik Schmid and Benjamin Bertow from Mercedes-Benz Tech Innovation GmbH, are joining us to show us how they evolved API management to an open platform, integrating the Kong Gateway as the preferred gateway solution. Have you ever thought about how big companies manage their APIs? Mercedes-Benz teams currently manage around 1500 APIs. We will talk about the past, present, and vision of the Mercedes-Benz API platform.

DevSecOps Benefits & Challenges

DevSecOps is about ensuring security throughout the software cycle. While it offers many benefits, it also has its own challenges that you must understand. Performing AST (Application Security Testing) is a common and effective way to find vulnerabilities and weaknesses in an application and make it resistant to security threats. Traditionally, AST has been performed at the end of the software/application development process, more like an afterthought.

Continual + Hightouch: The AI for CX Upgrade

With inflation and other disruptive market dynamics massively impacting consumer behavior, is it any surprise that personalization tops the list of strategic actions for CMOs in 2023? Yep, people tend to stick around when digital products and experiences fulfill their personal needs quickly and accurately. And topping the list of powerful tools for personalization? Machine learning and AI, of course, from product recommendations to targeted offers based on digital customer and behavioral data.

Calling Ruby Methods in C: Avoid Memory Leaks

Memory leaks are a pain for gem users. They are hard to track and can lead to expensive infrastructure costs. Memory leaks within a C extension are even worse. You'll see a lot of tools and articles about finding leaks in Ruby. However, you don't have the same access to internals in C. A naive usage of rb_funcall can cause memory leaks: it's much better to use rb_protect instead. So, if you are a C extension writer, please read on for the sake of developers who will use your gem. Let's get started!

Tiny Flutter: The future of Dart & Flutter on small devices?

Dart recently added experimental support for the new RISC-V CPU architecture and the first boards with these new chips are now starting to be available. One of these is the Sipeed Lichee D1, a RaspberryPi type device that is able to run Linux and Dart. At the same time, tiny but very cheap OLED screens are showing up in all sorts of devices, from soldering irons to high end music synthesizers. But what does it mean for Flutter and its mission "Beautiful apps for every screen" when the screen is 1 inch with a resolution of 128x64? Is that even possible? In this talk I'll cover how to get Dart running on one of these boards, how to use these tiny screens from Dart and what parts of Flutter can help with using screens this small.