Today we’re excited to announce the general availability of the Snowpark API for Scala and Java UDFs on AWS. Snowpark is the developer framework for Snowflake, bringing deep, language-integrated data programmability to users in the languages they love. At its core, Snowpark is all about extensibility.

During the holiday break, our family had to get tested for COVID. We got at-home tests, as they were available, and it was easier than having to wait in line at a testing center. This got me thinking of a recent article in the New York Times, which raises the notion that experts are questioning the importance/value of measuring COVID caseloads with the rise in the use of at home tests.

A lot of things got easier in 2021 as technology advanced tremendously to continue making the digital world more accessible and integrated into our everyday lives. But luckily there was something that got harder in 2021: being irresponsible with data. You see, with great power comes great responsibility, and as people’s data gets poured online, more and more restrictions appear to ensure that data is always safe, without exceptions.

How do you know it’s time to scale your SaaS business? Get expert advice on SaaS scaling from 20 industry pros.

Create and maintain dev, test and prod modern data stack deployments with Fivetran’s Terraform provider.

Data aggregation is the process of gathering data from different sources and combining them into one place. Data aggregators can be used for many things, including predicting trends, identifying potential customers, tracking your competitors, analyzing customer feedback on social media, and much more. This guide will introduce you to all the ways that data aggregation can help your business.

According to 451 Research, 96% of enterprises are actively pursuing a hybrid IT strategy. Modern, real-time businesses require accelerated cycles of innovation that are expensive and difficult to maintain with legacy data platforms. Cloud technologies and respective service providers have evolved solutions to address these challenges.

Digital transformations are fueling the equivalent of a global data gold rush. We know from leading analyst firms that 90% of all data was created in the last two years and it will grow by a factor of two over the next five years. This has resulted in a changed perception of business, one that requires a shift from conventional business models to those that leverage data to gain actionable insights to improve operations, enhances customer experience and accelerates revenue.

From viral social media posts to spambots, marketers weigh in with the most common causes of direct traffic spikes (and how to address it).

Data has long been a critical asset for businesses like yours to understand customers, operate more efficiently, inform go-to-market strategies, and retain your best employees. In a digital world, capturing and creating data-driven insights provides a major competitive advantage for those who can turn insights into action.