Systems | Development | Analytics | API | Testing

What is data trend analysis in Google Analytics, and how do you perform it? Discover best practices and examples from 50 marketing experts.

Extreme makeover: Low-code edition Instagram did it in 2016, and again, in 2020. LinkedIn did it in 2018. And in 2022, it’s Appian’s turn to do it. Do what, you ask? Get a product makeover in time for the summer. A makeover is a pivotal moment in a product’s lifecycle, a sign of evolution to take the product experience to the next level. When iOS switched to its now-popular flat design from the older one, favored by Steve Jobs himself, it was a monumental shift in look and feel.

Editor’s note: The post is part of a series highlighting our partners, and their solutions, that are Built with BigQuery. To fully leverage the data that’s critical for modern businesses, it must be accurate, complete, and up to date. Since 2007, ZoomInfo has provided B2B teams with the accurate firmographic, technographic, contact, and intent data they need to hit their marketing, sales, and revenue targets.

If you feel that internal resources are running low relative to demand, you’re not alone. At the 2022 Women of Silicon Valley conference, speakers touched on the difficulty of acquiring and retaining resources, preparing teams for change, and optimizing software testing on a small budget. At the most basic level, the requirements of the software dev process, from designing, coding, and testing, are enormous.

Synapse services are powerful tools for bringing data together for analytics, machine learning, reporting needs, and more. Synapse services serve the purpose of merging data integration, warehousing, and big data analysis together with the goal of gaining a unified experience to ingest, prepare, manage, and serve data for business intelligence needs.

APIs and businesses. Ever wonder what do APIs do in businesses? A better question is: what don’t they do? We’re living in the API economy — one where APIs rule business capabilities and open new revenue streams. Companies that leverage API technology innovate and respond to changes faster, providing value to customers and employees alike.

If someone asked you what makes data “healthy”, what would you say? What IS data health? Healthy data just means data that is quality, accessible, trusted, and secure, right? Wrong. Let's dissect. Data health really has nothing to do with the data itself, if you think about it.

Enjoy Digital is one of the fastest-growing independent digital agencies in the UK. They help their clients create innovative digital experiences that rethink and reshape the digital marketing landscape. And they back their success up with hard numbers. We talked to Luigi, a senior data engineer at Enjoy Digital, to discover how their small team of data experts fuels data-driven growth for the entire marketing agency. But the path to driving marketing growth with data was not always smooth.

Offering customers a variety of ways to pay for your product allows for flexibility and ease. In general, there are two ways for customers to pay for usage: Post-paid and pre-paid. Pre-paid is sometimes also referred to as PAYG, or Pay-As-You-Go. Post-paid usage can sometimes lead customers to have billing surprises if they are not tracking their usage closely. This can cause headaches for these users and can also cause issues for the service provider.