Systems | Development | Analytics | API | Testing

The E-Commerce Purchase Funnel Explained

Our Five Key Points: If you're an online retailer, you've probably heard of the e-commerce purchase funnel. Some sales experts call it the conversion funnel or simply the sales funnel. It's a way of explaining your potential customer's journey, from their initial impulse to research a product to finally clicking the "buy" button.

Selendroid vs. Appium - Which to Choose for Your Mobile App Testing

Two popular mobile test automation tools are Selendroid and Appium. Both are loved by the developer community, and for good reason. In fact, they’re so popular that Selendroid is currently bundled into the Appium package in order to provide support for Android versions 2.3 through 4.1. Appium automatically switches to Selendroid when users want to run tests for these Android versions.

12 New Application Integration Statistics and Trends for 2022

Once in a while, I embark on an extensive research about the most fresh, up-to-date statistics around the application integration / system integration sector. Knowing what integration issues companies face nowadays helps better understand our potential customer pain points and needs, shape a better offer and align our product map with the most current requirements.

Introducing Active Assist recommendations for BigQuery capacity planning

BigQuery already offers highly flexible pricing models, such as the on-demand and flat-rate pricing for running queries, to meet the diverse needs of our users. Today, we’re excited to make it even easier for you to optimize BigQuery usage with new BigQuery slot recommendations powered by Active Assist, a part of Google Cloud’s AIOps solution that uses data, intelligence, and machine learning to reduce cloud complexity and administrative toil.

The Best Guide to AUR-in Retail

AUR stands for average unit retail. It gives you the average selling price of a product in a given time period. An important e-commerce metric, AUR is typically calculated quarterly. But why is it important? And how can you use AUR-in retail to boost your e-commerce business? Let’s take a look at this important business metric and how Integrate.io's data integration solution can help you bring all your e-commerce data and statistics together.

Debugging a Node js Express API in VS Code Debugger

When we create software, we rarely do it without errors. API creation isn’t exempt from this fact, so sooner or later we’ll need to debug it. In JavaScript, the first stop for a debugging task is often logging to the console, but using a debugger can give us a more integrated experience. Node js is a cross platform and open source JavaScript runtime environment that allows the JavaScript to be run on the server-side.