Enhancing Customer Experiences with CIAM
In a recent interview, David deBoisblanc, managing partner at Duczer East and a valued partner of WSO2, interviewed Geethika Cooray, vice president and general manager of IAM at WSO2, to gain insights into the importance of CIAM for the C-suite and its impact on customer retention. The following excerpts from their conversation look at valuable insights on CIAM, its significance for the C-suite, and the emerging trends in the industry. Here's what Geethika said.