Building Product Analytics At Petabyte Scale
Product analytics is the most critical and complex task for any product team. There are thousands of data points that have to be analyzed carefully while setting up the product analytics foundation and it enables product teams to use data to track, visualize, and analyze user engagement and behavior that can be used to improve and optimize a product experience. However, managing large data workloads can be very challenging as not all data that is collected can be directly used for analytics.