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In today's fast-paced digital landscape, harnessing the power of data has become paramount for businesses striving to deliver exceptional customer experiences and stay ahead in the competitive market. At the forefront of this data revolution stands Snowflake CDP, an innovative Customer Data Platform (CDP) that promises to redefine how businesses manage, integrate, and leverage their customer data.

With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good information around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.

Based on the usage of thousands of Snowflake customers, leading marketers are leveraging Fivetran to tackle Customer 360.

We’re thrilled to announce that both ThoughtSpot and Mode (acquired by ThoughtSpot in July 2023) have been recognized as Leaders in Snowflake's recent Modern Marketing Data Stack report! Given the ever-evolving landscape of modern data analytics products, organizations are looking to ThoughtSpot and Mode when seeking innovative solutions—helping them harness the power of their marketing data.

September 14, 2022 — Testlio is thrilled to share our exceptional rankings across G2’s Fall 2023 Grid® Report, underscoring our commitment to delivering high-quality testing services to businesses worldwide. In addition to a recent automated testing leadership accolade, Testlio received numerous high rankings across five primary categories and six market-size-based subcategories.

Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.

In the age of the AI revolution, where chatbots, generative AI, and large language models (LLMs) are taking the business world by storm, enterprises are fast realizing the need for strong data control and privacy to protect their confidential and commercially sensitive data, while still providing access to this data for context-specific AI insights.

Snowflake and Salesforce have built on our existing partnership to unify the full breadth of customer and business data and generate actionable insights for our customers. We are happy to announce the general availability of Bring Your Own Lake (BYOL) Data Sharing with the Snowflake Data Cloud from Salesforce Data Cloud. Organizations can now leverage Salesforce data directly in Snowflake via zero-ETL data sharing to accelerate decision-making and help streamline business processes.

Virtual reality experiences are becoming more common across a wide range of industries, from healthcare to retail. However, gaming still stands out as a leader in this technological evolution. Virtual reality (VR) game development – currently a more than $7 billion market – is expected to bring in $53 billion by 2025. And in our 2023 game development report, 13% of surveyed developers noted they are working on a virtual reality game.

At Koyeb, we're working to build the most seamless way to deploy apps to production without worrying about infrastructure. But there's still plenty to keep you busy at the application layer with performance tuning and troubleshooting. That's why we're introducing Metrics — an easy way to monitor and troubleshoot application performance. Deploying on Koyeb makes thinking about infrastructure or orchestration unnecessary.