From the advent of the internet in the 90s to the rise of social media and now AI, the entertainment and media industry keeps evolving rapidly. Through these changes, we've seen the emergence of the 'attention economy', leading media companies to seek out new ways to win the hearts and loyalty of customers and keep them coming back. These shifts in the market and user expectations have led BuzzFeed, a Bitrise customer, to reinvent its audience experience to better serve its loyal customers.